It is not panic so to speak but there is a definite air of desperation in the voices of major developers on our beloved Goldie. You know…the guys that built the place because governments of all colours couldn’t be bothered! They are that important love them or loathe them!
I’m not going to name them cause they’re so concerned and paranoid about getting brushed at City Hall as a consequence. They actually demand anonymity so that they don’t get marked down the next time they lodge a development application. (Author’s note: This should no way be the case as all stakeholders within our City should be able to speak their mind without worrying about their next project.)
What the real property guys (as opposed to the fly-by-nighters) want is a Council that understands the market; understands the pressure that business is under; understands the attitude of banks to debt funding; understands the banks’ strike on lending to the customers of developers; and understands the implausible lack of affordable stock required to provide housing to the thousands and thousands of new residents that are growing this beautiful and vibrant city of ours!
The reason they want to remain nameless is really because the message they bring is a harsh one. It is: “Council, you are killing the golden goose that built the GC of old”.
They believe that Council needs to urgently start pushing through heaps of smaller projects – the ones that the Banks will still fund priced between the $10 and $20 million mark – in order to keep catering for the almost 100,000 new residences we will need by 2031 to cater for a population growth rate that we can never, ever stop – and, to create and protect jobs from migrating elsewhere.
Instead of relying on the big signature projects that will disappear soon after the Soul, Hilton and Oracle highrise projects are completed, the property industry believes the Council should be meeting its density target by streamlining approvals to encourage a multitude of small to medium density projects across the Coast from Coolie to Coomera – the ones that will keep our “tradies” employed here… instead of Emerald!
They want our Council to start realising that the boom is dead and that developers are the employment “good guys”. Property believes that a misguided Council administration is making things harder instead of easier and therefore is defeating its long term objective of housing more families in existing areas instead of cutting up new bushland areas on the fringe for the same purpose.
Moreover, the property community is sick of being characterised as blood-suckers without a civic heart. It wants the public to know that it also has our housing future at heart.
It is unequivocal in its belief that Council has lost its way in providing affordable housing to meet growth demand – to help meet the population explosion of the next decade. As two thirds of that mooted growth is planned to feature in old or new infill projects, it thinks Council has failed to let residents in on what’s planned and risks a massive outpouring of local grief as a result. It also has not adjusted its fees and charges accordingly.
I predicted the same result many months ago. It takes very careful expectation and perception management to convince the punters that more people in their street is a good idea.
In the absence of Council selling its density ‘vision”, that developers are going about their normal business within the Gold Coast council area will remain problematic. They’ll get the blame for sure!
Overall, developers believe our Council has gone from the easiest to deal with to the worst by a long shot…and they can’t cope with the breathtaking change of look!
They now long for a Council like Jim Soorley’s Brisbane City Council - a council that clearly continues to understand their needs under the “can-do” Campbell Newman administration. They want to be heard. They want reform. And they want it now.

Don’t forget you can tell me what gives you the shits and I’ll help tell everyone else. Leave a comment on this blog or send me a note at Staerk Reality on Facebook and Twitter.